Get Out N Drive Podcast
Get Out N Drive Podcast
Over-Drive-Magazine, Drag-N-Drive Addiction, and FREE Racing Junk T-Shirts
Ride along with Jason OldeCarrGuy Carr & John CustomCarNerd Meyer as they put this episode into gear with Bob Gerometta and Matt Lucas from Over-Drive Magazine.
Bob and Matt are a power house team of car knowledge and marketing know-how. Together with their creative team, they have set out to make a dynamic digital magazine full of content designed for those who drive and enjoy cars. There are 4 issues published each year, but automotive content is always available on the magazine site. Click here to check out the magazine now!
Stick around for the whole episode for some exciting news for our friends at Drag-N-Drive Addiction, another edition of Trade SchooleD and another FREE Racing Junk T-Shirt Give-a-way!
Speed over to our friends at RacingJunk.com
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Transcript
Bob G
You may think it's all new. You may think that's all old, but it's not that different. It's just a build at a different time and a little bit different way. And so I think that's the story we have to tell.
Jason
John, in this episode we got a couple of things happening. We've got a great interview. We're going to give away another T-shirt. And we've got a new segment on the.
John
Podcast stick around at the end of. The podcast so you don't miss a beat.
Narrator
You're listening to the get out and drive podcast with John custom car Nerd, Meyer and Jason old car guy. The car will be bringing you gearheads everything you never wanted to know about cars and why they should be on the road and not in your garage. Are you ready to get out and drive?
Jason
Folks welcome back to another great episode of the Get Out and Drive podcast. My name is Jason. Old car guy Carr
John
I am John custom Carter.
Jason
And Meyer, I can remember back in the late 80s early 90s opening up my first issue of car and Driver magazine. And being able to slip through all them glossy pictures and seeing all the cars that were coming new. Read all the stories, the editorials and one of the benefits that we have today with the digital age is that we could still do that only. It's on our screen and we've got Bob and Matt with us today from OverDrive magazine. Welcome guys to the podcast.
Bob G
Thank you for having us.
Matt
Absolutely thank you.
John
Well, we went and checked out your magazine and it's kind of like right down the middle of what people would expect because I guess a lot of people now with technology they're very much used to just looking at a page and and it's just text and everything. Some people are really interested in the look and feel of a magazine. Is is that what happens on your website? Kind of explain to us how you how you got to that.
Matt
Yeah, we kicked around the idea of you know of an actual print magazine and we decided that it at this point early. I mean, we're. Yeah, we're still very new. That that that wasn't something that we wanted to go with, but we wanted it to have that look and feel of an actual print magazine. It's something that you know we've all grown up with. We've all been around for all those years, and you know, I think we've, you know we've come across what we've come up with I should say is is something I think that really. Really works. Well, it does look great and you know we're really happy with the with this first issue. The first you know you know we published our first you know articles in October just on our website we published additional articles in November and then we basically took December off to really let let Alex put the the magazine together. And and launched, you know, basically just two weeks ago with the actual flipbook magazine and. You know, so far, we've had had some nice success with it, so I'm really, really thrilled that that this is, you know, this is Bob's baby here. This is Bob's project and you know, you know, I'm glad that we can get this off the ground and really turn this into something that that we're really, really happy with, and hopefully you know others will be too.
Bob G
When Matt and I and Alex got together, we had a picture of what we wanted to do, but we didn't have a picture of really at that point, what how we wanted. To do it. And and one of the things that we were. From was debated with was whether we just wanted to have a website. Or whether we wanted to have a website and an active magazine as you guys have seen, and so we kind of took it by steps. We started out in July and through from July through our first issue which came out in late October, we created the material we we had to have a lot of content and we worked very hard to get that. And once we felt we had enough content and Alex, who was our our actually magazine creator, and she's awesome. Sat down and started to create the magazine as if you would see it. Obviously we have a website and you can go there anytime and you can see all the material there. Without the magazine you can go and and and March through the whole website and see the content, but the intent was to do exactly what you said John was to try to make it vibrant. Make it something. Thing that the average person that goes to a car enthusiast website sees pictures and text and if it kind of stumbles along or flows along depending on the the how good the people are putting it together. It doesn't have character. Matt and I sat down and said look, we're going to base the magazine on all the facts that we put on the website. I mean we have a huge library there already, and we've only been started for a few months and we have these things called fact sheets, which is a sheet on every single car that we talk about with as much data as we can put together about that car. So, but that's nice, but that isn't vibrant. So Matt and I sat down. We have to. How do we do it? What do we do? I mean, we're not gonna bore you with the entire process, but it took us a month to really be comfortable with the idea of doing that. And and we even debated whether it should be a flip book. As you see where you can turn the pages or it should just be images. And so we decided to make it a flipbook because it's again active. You know, it may be a little cute, and it may be a little glitzy, but it's active and the person has to be involved in looking at it just like. They would be involved at home. So that was that was why we went in.
Jason
That direction and at first glance like as I'm going through the website and looking at the different articles and I mean the the most recent one is jam packed full of interesting articles, Hudson Hornets Buick Grand Nationals. Like anything that you guys ever wanted to you know dive into is there. Bob, I guess my question is directed to you since how this? Is your baby? What prompted you to want to go the magazine or the online magazine route, knowing the competition that's out there? What is going to set? OverDrive magazine, apart from everybody else.
Bob G
Well, that's a good question and hopefully I'll have a good answer that I think The thing is that we're different about it and is exactly what you just talk. About you know you can. You can see online magazines. Some of them are even flip books. I mean it's not. We're not unique in that regard, but the difference is it's a magazine, and then it's kind of like the way you used to like you were talking about car and driver. You read the magazine and then you kind of put it on the side and and may go back to it once or. Twice something jogs your memory. But what we're trying to do is we have the magazine, and the magazine is announcing. All the material that we have. The intent is to really Weld of an encyclopedia of car information to an organ that's a magazine that goes out to people we we felt you can't have one without the other. If you have a a library of material, it's kind of boring. You know, people have to try to pick through it. They don't. You know somebody might get really excited about it and spend all day there. Possible, but what we were trying to do is get people excited we're we're gonna do an article pretty soon which I'm not gonna. I'm not gonna tell you the whole story of but it's gonna be something that most people don't even know and it's but it's exciting. And when we when we get give it to you, you're gonna say. I don't want to use this bad. Word crap where did that come from? But it's not going to be something that's going to be absurd. It's going to be something that most people don't know, and not only that we're we try to do something else that I think you might have noticed. We're trying to combine newer vehicles. With older vehicles of the same make and kind of trying together what? What's the same about them? You know, I don't want to go on too long here, but we have we did the. Two GN and GNX article, but we tied it back to the 1970 GSX and trying to tell people you know, the more it changes, the more it's the same. You know the the overriding thing in those two cars is Buick was interested in promoting performance. And and and it it didn't. They were waiting for a chance to have enough computer management to be able to take that V6 and get it make V8 type of horsepower and and and that's some things people don't recognize that they think the car kind of shows up. And it shows up because some guy in marketing decided well that happens too, but but I mean, I think what we're trying to do is tell the story, not the real detail behind it.
John
Right?
Bob G
But the story of the. Thinking why did they do this and what was important about it and what did? They where did they take the example from.
Speaker
Right?
Bob G
You know Buick has been involved in in performance since the 30s. I mean, we wrote a little. There's a sidebar article there about the the all the performance engines and where the name century came from.
John
That has to do with the age. Of the people. That owns them well, yeah sure.
Bob G
But what it? Really stands for is because the Buick century was the first production car that was guaranteed to hit 100 miles an hour. That's why it's called the century and it came out in 1936 and the trick was a hot rodder trick. We take the littlest body we have and we stick the biggest engine we have inside the body. They put the Roadmaster engine in the in what was called Series 60 which was special and they made a hot rod right and so.
Speaker
OK.
Bob G
That's the kind of stories you want to tell people. Don't think because you're sitting in the present age or you're locked into the muscle car or oh, please stop it already that that you that you can't find interest in other other times and places and other vehicles.
John
Well, I I don't mind you comparing the new cars to the old cars. Do not crash a 2009 Impala into a 59 Impala.
Bob G
No, I know. The 59 will survive, but the driver will end up through the windshield, but other than that, the car will.
John
That is, that was. That was some scary video to watch. Yes, doesn't that? It was absolutely ridiculously scary, but.
Bob G
Well, they weren't thinking about those things back in the day. I mean, you know, we all know that those of us that are sitting around this table know that the whole difference was the car was transportation and what they wanted to do was make it exciting. And they weren't thinking about all these other things. That we think about now.
John
No, that's the the fact that the steering column is no longer a spear.
Bob G
Right exactly
John
That's that's that's a big. That's a big change, exactly. Much as I'm not a fan of Ralph Nader, he made cars safer, so.
Bob G
Right there was.
John
A lot of.
Bob G
People that recognized them safety. I mean Ford found out something 1956. Ford that came out with a padded dash and seatbelts and a recessed steering wheel, and nobody bought the cars. So they said, well, I don't need that. You know seat belt who wore a seat belt in 1956?
John
Well, who who wore a seat belt with disc brakes and padded dash and collapsible steering column when the Tucker came?
Bob G
Out, yeah, that's right. That's right.
John
I mean, that's that's why everybody was scared of that car.
Bob G
Oht we were talking my Matt and I were talking about that this week about the impact of that of on the of the big three.
John
Ohh yeah yeah fuel fuel injection, disc brakes, seatbelts, padded dash, collapsible steering column. There was a bunch of things that vehicle had that everybody was afraid of afraid everybody meaning in the big three they would have had to adjust their entire manufacturing process.
Speaker
Right, right?
John
They weren't willing to do it.
Matt
For one minute.
John
Just to eliminate the problem. And they did.
Bob G
Oh, it's like if you see a cockroach running across the. Floor, you know? That's how they were looking. At it, Matt.
John
Well, let's hear from you about your input on the magazine and and how you got it to to to actually be a real thing.
Matt
This started about July of last year and. You know, Bob. Bob and I had been connected on LinkedIn for for, you know, several years actually and had communicated a bit back and forth, but we never actually. We met and out of the blue one day he posts posed a question on LinkedIn asking if anybody would be interested in, you know, possibly talking about developing a magazine, and I was looking for a, you know, for a passion project, something to occupy the weekends and evenings and my backgrounds, marketing and graphic design and illustration. This could be interesting, so I reached out to Bob and we. They said late July early August by by October we had a website up and and and a magazine in development. I was most intrigued. The reason I jumped on board to get. Involved with Bob. Was the the amount of information he has, the archives that that he has at his fingertips, things that he's collected over the years and just the wealth of knowledge in this guy's head is, you know, to me, staggering. I mean, like you, he's he's forgotten more than I'll ever know. Which is great you. Know, but I get to wear my marketing hat on something. And instead of trying to make bearings in my day job, I try to make bearings look sexy. I get to, I get to talk about cars and and and and you know, have some fun with that. So that's you know that's how we we. Got we got connected and and. Worked our way through this so.
Bob G
I want to say that Matt and I, we, we think very much alike, so it's really kind of easy to do what we're doing. We don't have a lot of you know. Obviously there'll be things that we might disagree on, but for the most part we both have the same vision and we both have the same process in mind, which is very important. So when we come up with an idea. And and the Buick GN idea was his idea. I want to say. We we we bat we just bat it around how would we? How would we present it? What's significant? What's important? And it was very easy to coalesce the material on that, because we didn't. We weren't kind of wonder what we should do and when. No, we had a very clear picture and off we went, which is really nice.
Matt
Yeah, yeah, I mean the you know the marketing guy in me, which is what I do. You know we wanted to put together a calendar that you know we have a general idea. We have a. Totally detailed out, you know six months to a year out, but we have a general idea for the next several months. What we're going to be putting in. In each in each issue. And every once in a while, something else pops up. We're going to say, hey, let's let's throw this in on this month or this month, or what have you. You know about mentioned the you know. The Grand National. I had a Grand National I bought one at 87. There's probably not a day that goes by that I don't miss that car, so you know. So I absolutely you know, wanted to do something about that, but you know, with with Bob. You know it's been very easy. Like you said, we we think much alike, you know, we we're we're looking at this as a legitimate business. This isn't just a hobby, this is. And just a a side hustle for you know for us or for me. And this is something that we we both. All three of us, Alex, who you mentioned is actually, is my daughter. She's a, you know. She's a professional designer and specializes in the editorial design. She's designed several magazines worked for several magazines, and that's her Forte so. You know, so we've recruited her to be part of our. Team we're looking at this as something that's, you know it has legs. We're, you know, we're I should say has wheels to be more appropriate? We want this to go somewhere and we have a plan that we think is going to help help get it there so.
Jason
If you didn't hear two of our favorite partners. Have joined forces. Racing junk classifieds is now the official marketplace. Of drag and drive addiction.
John
Mike Narks is a great friend of the get out and Drive podcast. We're excited to have him join us as a racing fan. Partner, be sure to visit our site, get out and dr.com for a link to drag and. Drive addiction.
Jason
Draganddrive.com is the best source for news and entertainment. From the drag and drive community. Showcasing vehicle builds. Racer spotlights, event updates and more. Plus they are the only site to find historical data for all drag and drive events since the beginning. Drag and. Host events that are considered the modern. Day 2 lane blacktop.
John
Racers drive their cars from track to track over several days, carrying only the items they need to race or repair their vehicle. The events use the racers average ET for their winter select. Taking that time to sort the racers into top racer lists like the top 100 racers of a designated year, drag and Drive provides historical updates for stand alone events, and I don't mean to. Brag, but I. Did get to ride in the narks cart and that is Jason's favorite Panther platform.
Bob G
Yeah, and one of the big things we we talk about Matt and I talk about all the time is trying to make this magazine relevant to younger people. You know we're all sitting in this room around this zoom call you know and none of us is 18. Let's face it. And and So what we've been trying to do is, say, let's take a vehicle that young people might be interested in. And let's see what we can make exciting about it and how we can relate it. Back to the vehicles that people like us would would recognize. So we're, you know, one of our our dots and story was a very neat story. I don't know if you know the background, but I have a friend who owned a Datsun 240Z back in the day and he and his daughter were incredibly excited about the news. Datsun Z. So he was talking about it at a party that we had and I said look what I want you to do. You don't have to write the story, but you gotta talk to me about it. You gotta tell me everything that happened and I'll turn it into a story. And and I thought that was really interesting how he went through the process of looking at the car sitting in both cars, remembering how one thing was and everything else. And and I think that's the kind of thing we'd like to do. We like to do do more of that, because I think there's plenty of young people out there that really enjoy. Ours, but we have to. We have to get them interested in what we. Saying so, that's one of our missions that we're really thinking about very hard.
Jason
I'm glad you brought that up, Bob, because what my next question was going to be about bringing some of the information that we all know about cars, whether it has to do with a physical car, whether it has to do with you, know Matt's side of thing with marketing. The cars in the magazine or the writing of the. Stories if we don't. Get those stories out there. They're going to be lost. We talk about it all the time with our our kind of our mantra with get Out Drive Podcast is what drives youth and how are. We going to get the youth. Evolved, and I think you're trying to target that area and you know youths today aren't going out. They're not buying newspapers, they're not buying magazines, they're not buying a lot of things that we did when we were that age to get the information that we wanted to learn, we absorb a lot. We're like sponges when we're young. We've got to try and tap into that, and I think my question was going to be how are you going to do that? But you kind of already answered it by saying we want to try and make this magazine approachable or tangible, so to speak, for the youth so they can go in, and they can read these articles that they're going to get intrigued. They're going to learn some information. They're going to want more. How do you? How do you propose to? And maybe this is a question for Matt specifically. How do you propose to market that? Say you know I don't know 14 to 24 age range to to find this magazine and click on it and open those pages and hear that swiping and and and get the information. That as a teenager. I I just couldn't get enough of when I. Went to that magazine rack.
Matt
Exactly exactly I've been. I've been doing a lot of, uh, a lot of research online on social media. Just trying to see you know who's you know who's in all of the different automotive clubs on Facebook and and and on LinkedIn? And seeing who's you know who's interested? Who's looking at our our product? And, uh, Joe, trying to get it a gauge of of what? That age range? You know could be, and it's across the board. It really is. I'm I was. I was actually surprised at how many of that of those younger people that that you know the the the 21 that you know the 20 somethings are are are in there and a lot of it has to do with you know. They're you know their parents are my age and and they had that car. They had that dream car. They passed it on to their kid or they passed on just the. Love of of you. Know the Grand National that my daughter grew up around or you know. Or my 76 Camaro or or what have you? I mean it. You know there's a familiarity with a lot of this. I think that that comes to it and I I find. People all the time. Who are you know who young people who are who want one of those older cars? They're not all electrical engineers, so they're not going to be able to work on these new cars. As you know they when they when they discover, you know, and I think that's what most of us when they discover that. Hey, these things really aren't that difficult to work on. They may be a pain in the *** at times, but they're not that difficult to work on. This is fun, and it's it's something that they can. They can learn from on some of these stories and talking about some of these these these vehicles from our past and and and beyond. You know those stories are going to be lost if they're not told and they have to be told, and that's you know that's something that you know. I love history. I love the automotive history I you know, like I said, I've learned so much from Bob. I have an older brother who retired from GM. He's got tons of stories, you know. I grew up around this and, you know, was always fascinated by. What went into creating these vehicles and making them something that they that they are and looking now today you look at something from 1973 and go? Wow that's. It's amazing that some of these things were able to hit the road and others they're still around today, which is which I think is is is fantastic so.
Bob G
You know I have two sons. One son is completely interested in Japanese cars because that's he's. He's lived in California for about 15 years, and you know, that's out there. That's all the story. Well, I decided that I'm 79 years old and I'm not going to keep my cars around anymore. So I gave my 70 W 30. OK, now this is you have to understand something. This is a kid who you know the when he opens up the hood all he sees his wires and and he has no understanding. Well, he called me up this weekend to probably tell me he did a. Tune up on. The car and he went and learned how to do it well. My other son, who is a few years older, back when he was in high school he bought a 1972 Cutlass Supreme. And he turned it into a equivalent to a her stoles. He put a ram air hood on it. He it had a 455 and it he tuned he souped it up it. It's a beauty he still has it today it's A and this was this is 30 years ago and he's always been a car guy. But the difference between those two kids and they're only a few years apart. Led me to believe that they're into cars, they just don't understand the relationship of American cars because they've been cut out. That you know they've been by the manufacturers, and you know Toyota and the Japanese people have made them think that American cars are junk and American cars are not exciting. American cars aren't fun. Go back to my youngest son. He drove the car for the first time and he said, Oh my God, this scared that. You know what out of me? And he he said he nailed it in.
Speaker
OK.
Bob G
He has a circular driveway and he was turning out onto this. Street and he said, lucky nobody was coming because I left about 100 feet of s s shaped rubber on the street and and you know, but but I think what was interesting is that he didn't have any interest in it until he was exposed to. It you know, and I think that's one of the things we. Have to do. I'm sure you guys have been to car show. I was and you know, whenever I was at a car show, I opened the doors on my car and opened the hood and I wasn't don't touch this car. I was let kids sit in it, let tell them little stories about them. Let them feel it. Let them understand it. Nine times out of 10 they'd ask me to start it up. You know, I want to hear it, and I think we need to do more of that, and maybe with the magazine. We're gonna try to figure out ways to do that. We are going to. I mean, I can't obviously mark it specifically, but we are going to find places where those younger people are, and there's plenty of young people that are into cars and we're going to try to give them the juxtaposition. As we said, with that that 240 versus Newsy, we're gonna tell. Them, you may think it's all new. You may think that's all old, but it's not. That different, it's just that those are the different time and a little bit different way. And so I think that's the story we have to tell. It's still exciting you old cars are exciting and new cars are exciting and I've now run down.
Jason
It's time for a new segment called Trade School. Through our what drives youth initiative and our partnership with the RPM Foundation, we strive to put the emphasis on the value of attending an automotive trade school and passing down on the information to the next generation of gearheads.
John
So we'll be sharing some bits of knowledge, fun facts, just things we wish we would have known, or stuff that can help someone just starting out in the automotive industry and hobby will be highlighting automotive trade schools, classes and other learning opportunities that can be. Taken advantage of.
Jason
This week on trade school. John, who says he's a VW air cooled nerd, learns something new about VW's John. What did you learn?
John
Learned and I thought I knew everything about Volkswagens. I learned that split screen buses were built all the way till 1975. I thought everything 1975.
Jason
1975
John
I thought everything stopped split screen buses stopped in 1960. Seven and went all the way up to to 1975 as non-us imports. I was looking at what someone told me was in 1975. Split screen VW bus. I did not know that it was Brazilian built and not for US import, but I have memorized. Only Mexican built and German built vehicles that were US imports. And and it was kind of crazy. I also learned I thought that all Bay window buses were made from 1968, which if anybody doesn't know what a Bay window bus is. It's a non split screen Bay window buses were made from 1975 all the way up to 2013 in the Brazilian.
Jason
You are an air cooled dirt. But I learned something new too.
John
I I am an air cooled nerd they call me custom car nerd but I have way too much information in my brain about all sorts of cars. I love learning new stuff and passing on information.
Jason
And if you're thinking about getting into the automotive trade the get out and Drive podcast wants to encourage you to check out McPherson College. They offer programs for hands on automotive. Skills, communications and management within the automotive industry. So if being hands on in the industry isn't for you but you still love cars, go to mcpherson.edu. We'll learn more.
John
And that's trade schooled for this episode. Like I always say, best way to gain knowledge and information is to learn with your mouth shut. Matt, do you plan on using a magazine as a advertising revenue generating source like every other tangible magazine has been since paper was invented?
Bob G
We we do.
Matt
You know one of the things that you know that we talked about early on was OK. You know how are we going to fund this? OK, we're a small team at the moment, but you know, we do see ourselves growing. There is obviously going to be like any you know. Like any company, you're going to have overhead you're going to. To you know, to keep the lights on so you know we talked about subscriptions and said you know what subscriptions just aren't gonna pay the bills and and do it right. So we are looking and I'm actually been reaching out to to a lot of different folks a lot of different companies to potentially advertise with us, but we're still growing, you know, so I don't have. I don't. We don't have a huge following yet at this point. That's one of the reasons that you know we're we're happy to be here so that we can get our our message out. And hopefully there's somebody out there listening who likes what they see and would be interested in in advertising in our magic. Because that's really where you know. We think that that's what the model is going to be to a limited extent though. Yeah, every other magazines got tons and tons of ads in it. We don't want our magazine to be just filled with ads. I mean, that's that was one of the early discussions we had. Was you know that's, you know, sometimes it's very frustrating when you grab any. Any type of magazine, whatever it might be. You know half of its ads and you know we want to be selective with with what we advertise. We want to make sure that they're targeting. The advertisers are targeting the market we're trying to reach.
John
That's good, and Robert Peterson can certainly tell you that it is a cat.
Bob G
Yeah, true, true I would like to own that one of the one of the things too we talked about is we. Obviously, if we're going to keep the magazine digital, we're not going to have printing and and mailing costs right, which is one of the biggest detriments to magazines nowadays. Printing costs a lot more. Mailing costs a lot more than it did years ago, but there's an interesting formula that actually I discussed with Bob Peterson about 3540 years ago, and what he told me was something very interesting. He said Bob, I want to tell you something, he said. The subscription. Pays to get the magazine to the reader. The production of the magazine, the printing of the magazine, the salaries of the magazine are all paid by advertising Mm-hmm, and that's what people have forgotten in the Internet. They want the same formula and it's not the same. You can't charge somebody for printing and. And mailing a magazine if you're on the Internet and you're not printing and mailing. Right and so so we have to say to ourselves if we're going to have any sort of subscription, it's gonna be something like behind the velvet rope. Maybe we'll offer something special to those people for a small fee you know, like I can't imagine what? Yeah, I mean we have some ideas, but we don't want to talk about it now. But the idea of being. You know, if you wanted to be part of the team or part of the, you know the inner circle, pay US X small X dollars and you'll get something special for that.
John
I think we're going to model that and call it Patreon and write that down.
Bob G
OK, OK, but you know what I'm trying to say. I mean, you're not. You cannot go to people on the Internet and I think this is what magazines and newspapers having a problem with and say, you know, give me $5 a week and I'm going to send you my newspaper and my magazine. And the Internet and people say wait a. Minute, you know? You're not paying for my Internet connection. You know you're not paying for my computer. Wait a minute.
Speaker
Right, right?
Bob G
You know what? So that's why we wanna go to selective advertisers and we wanna show them the value prop and we wanna tell them look we're gonna put you in. Front of these people. We're going to go the old fashioned model in many ways. We're not going to talk about a subscription. We're not gonna talk about, you know you gotta pay to see it. We're gonna stay away from that and and that's our plan.
Jason
Just kind of running through the the kind of the home page and seeing the list of the archives. I'm just kind of trying to do. This as I'm talking to you, one thing I do. I don't see. Maybe there's a reason? For it or not is I don't. See an editorial. Was there ever talk of editorials for this type of program? Or this type of magazine, and if so, can you kind of talk us through? A little bit. Of that, one of the biggest things that I always loved about picking up. Car magazines was. Getting the raw. Opinion of those writers on certain things of a of a brand new car or a failure of a car, so to speak. Just kind of walk us through the editorial and is there something in the pipeline? What's it? Going to look like.
Bob G
Well, I can answer one part. There will be editorials and and maybe they won't. Maybe they'll be rants. I don't know. But but you know both Matt and I have some strong opinions about the audience the the whole hobby in general. You know we've fallen into this kind of rut and this hobby of. And I think it's overly negative. About complaining about, you know the young people and I only like muscle cars and brass is my thing and all this kind of stuff and we wanna talk about that because that's really wrong because there's so much exciting about every car from you know, Mr. All the way up to the present and you just have to find it.
John
I really, really, really want to do this and and maybe I can do it with you guys. I don't know. I want to take like what people thought was a fast car in the pinnacle of horsepower and like let's say 1970 and you. Dot HO trans. Am you know? Or you have the LS6LS7 Chevelle, whatever. Take whatever you choose as the pinnacle of that was the fastest St. production car that I knew and will race it against like a new Kia. And I believe that a new Kia can. Outperform what you thought was the fastest thing in the valley in 1970, and I think it can still out start, stop and steer. Hmm, what used to be the pinnacle of technology in 1970? I let let's let's talk about that. Do you think that would be something that would?
Bob G
Yeah, totally agree. I think it would be. I mean, obviously you you can't pick a stone. You can't pick a car that can't get out of its own way. But I agree with you so yeah. I love those. Muscle cars I I love them, but that's an error and that's all it is. And at the time, yes, but we also know that it was a price issue. But if you bought a Ferrari, it was going to leave that L6 in the dust. It was, you know, yeah it would out accelerate until it got to the corner and that would have been the end of the story. We will talk about those things, but we don't want to rant. About it liesing
Matt
You want to be informational, conversational, not you know, like you said, not rant about it. I've got a brand new a 22 Ford Explorer with a 4 cylinder.
Bob G
That thing flies like a bat.
Matt
Out of hell, I look under the hood. It's got this little tiny thing in there. What's what's going on? You know the little hamster wheel in there? No, that's one of the reasons I bought it. I was impressed with with the the amount of power that this thing had for as big a vehicle as it isn't for such a small engine that's in there.
Bob G
I mean, computer controls has let us do so. Much, which we're. Going to get to. On our next issue, you'll be very excited.
Speaker
That's right.
Bob G
About that but.
Matt
Another hand, another hand? OK, that's good.
Bob G
Yeah yeah hint hint.
Matt
Dropping hints here Bob all right.
Bob G
Yeah, I'm not going any further. You got a wet. The appetite as. Italians say I'm going to wet. Your beef. But but To answer your. Question Jason, we definitely want to talk about issues and we, but we want to do it in a way that that inspires people to think about it. You know, because the worst thing you can do is get people's back up, because then you know.
Jason
Something that John and I kind of always wanted to. We've talked about different topics and one of us will take one side versus the other and not again. Maybe not so much to rant. But to show. To the world that you know, there really is two sides. Maybe there's three. Maybe there's four, but there's different ways of looking at things that doesn't involve me sticking a knife in your back or or or backing you into a corner and telling you XY and Z is better than ABC and it like we've come to the situation in this world today where. People take a stance and they're ********. Well, guess what? Let's take a step back. And talk about you know what were. The good things about the Mustang too. I know there's not a lot. There's there's some good things there or or the AMC Rebel right again, we we just we just need to start bringing these stories.
Matt
My neighbor has him.
Jason
Like you said, bringing these stories forward, not ranting. Showing that there's a side that may make people go, hmm? Right? There's something there that's going to. Make them talk.
Matt
And also some of the and also some of the history you know. Again, I go back to. The history part. Of it, but some of the history. Of of of what? What led these manufacturers to make? Some of the decisions they made, sometimes they look like they were just an arbitrary decision, but in most cases they weren't somebody. You know, somebody deliberately sat down and looked at all the data and said, OK, we're? Going to do something really stupid.
John
Or we're going to.
Matt
Or we're going to do something really great, which which one is it? Yeah, that's to what was really going on. A certain decision was made. That information just helps fill in some of the blanks and.
Bob G
The marketing issues like we just we did in our in our magazine. We covered two issues Packard and Hudson. And why did the. Fell and we went into detail about why they failed and we went into detail about the decisions they made that threw them under the bus. But it but we wanted to tell people that these were great brands with great future in front of them and they made some. You know it doesn't take much. They made some bad decisions and before they knew it, they. Were they were history. We want to tell those stories too cause people you know what, what, how, why, why isn't the Packard around as a luxury vehicle? Why isn't it around? You know, people ask that question what happened to this car? Well, we want to try to tell that and and that has to do also with models and and brands. Of course, you know why isn't XYZ a car anymore? Why you know? Why doesn't Ford make a make anything but an SUV anymore? You know, that's a good? That's an open question that I want to talk about. Cause I'm a sedan guy and so those are kinds of things that we want to talk about. Not as Jason said, not in a negative way, right? It's not doesn't have to be negative, but you can explore it and you can as you said, editor editorialize about you, can say here's here's the thought process that we see.
Speaker
Right?
Bob G
And here's the thought process, perhaps that they see and that don't have to be. The manufacturer could be people as well, and let's let's bring that together and try to understand it because nothing is as simple as people make it. And your point about people being so you know they gotta do this now instead of doing this. And it's ridiculous. I mean, how do you get an idea across to somebody else? Is gonna yell at him? I'm not gonna. Get anywhere with that now. Nobody's gonna.
John
Talk to anybody.
Bob G
No, I mean, I think the other thing I think we haven't focused enough on and and this is going to be difficult for us. Is the newer vehicles and when I say newer I mean the stuff that people are driving now. Let's call it 21st century vehicles. Mm-hmm how do we? How do we write stories about them? Because you know what's really kind of terrible. There's not as much information out there on the newer vehicles as they were on the older vehicles I'm going to. Here's a rant. For you, Jason, the manufacturers have stopped making brochures, yeah? They don't even make. They don't even make an Internet. Brochure like they used to make. They only they mark it. Matt and I were talking about this. They mark it in the current year and then that any of the information that they created for this vehicle for this year. Vapor, yeah? Yeah, that's that's a sin and and it's and it they're gonna regret that because their history is going to disappear and that's that. Will be a rant. I mean I don't know how I'm not going to scream and yell about it, but we're going to talk about. Because they you go up to 2020 and you can get an Internet that's an actual magazine. You can a brochure you can print out, or you can actually get a printed one. Well go to a dealer now and look in there and go there. There's no more brochures anymore. They tell you to go to the website and download some files.
Jason
Well, to be to to be. Straightforward with you Bob. You go to the dealerships. There's no cars either, so I mean.
Bob G
Yeah, that's true.
John
Well, Bob, I've I've already named a section of your magazine and whether or not I'm a part of it. It'll be fine. You can take my idea. It's called the old and news NWS.
Bob G
That's that's a great idea.
John
I like it. I like it.
Bob G
Marketing guy. Make sure you write that down.
Matt
I I've got it, I like it.
Bob G
No, that's a that's a good point because.
Speaker
I appreciate.
Bob G
You know, we just talked about new business cards that we're talking about, and one of our one of the things we learned that people really got excited about is when we talk about the magazine. We say get in and take a ride with us. Yeah, and we're going to push that because that has a it has it resonates.
Matt
Yeah, I mean your yours is get out and you know get out and drive. Ours is getting in and that's just it. It's you know it's the car it's you know, get into the magazine, get in. And and and learn, you know, from us, we'll take you on a ride and and you know, we don't know where we're gonna go. We may get lost but we're going to have fun getting there.
John
He just described our podcast right? We start our podcast right?
Bob G
Our editorial content.
John
We start our podcast. It has a quick release steering wheel and we whip it. Out the window.
Speaker
Nice nice.
Jason
Guys it's been great to have you on the podcast and the whole idea to have you here was to promote your magazine. So Matt, why don't you tell everybody who's listening right now where they can find? Find your magazine.
Matt
Our website that it's actually posted right on our website whichisover-drive-magazine.com you can go there. The link to the magazine. It's right on the front page you read the article. It pops right up, opens up as a flip book and it's all right there in front of you. We're also on social media. We're on LinkedIn. We are on Instagram and we are on. I just started a Twitter page. I haven't put much out there yet but we are on Twitter. Do plan on expanding that, but LinkedIn is really. Our our primary. for social media at the moment, so you can. Find us at OverDrive.
Jason
That's pretty cool. And guys, we're going to have all that information down in the section below. So when you're done listening to this podcast, you go down there and make your way over to OverDrive magazine.
John
Thanks Bob thanks. Matt, I'm gonna look in for. And check in to. You guys later and check on your progress and hopefully we'll have you back on and and you can share some of. Your progress with them.
Bob G
We'll be glad to do so.
Matt
We appreciate that and we'll have you have you on our front page of our of our magazine on the landing page as well so that. You can can share on the phone.
John
Have a great night.
Bob G
Awesome, yeah you too.
Matt
We appreciate it. Thanks guys.
Bob G
Thank you very much.
John
Jason, let's give away another T.
Jason
Shirt, OK, let's do this. Our partners at racing junk are giving away a Borowski engine. You know that big. Powerful LS that was on display at. Sema, the question is, how much is that engine worth?
John
Well, there's an easy way to find out, just race over to racingjunk.com. Go to the giveaway. Section and you'll find the information there.
Jason
And once you know what that Borowski engine is worth, go over to get out and drive com and scroll all the way down to the bottom of the homepage. And give us your answer in our list or hotline.
John
And don't forget to enter the win. The Borowski racing engine on racingjunk.com Jason.
I'm tired of watching the reruns of the car guy and six fan show on YouTube. When will we? Get to see new lives on there.
Jason
Well, starting Thursday, January 19th, 2023 at 7:00 PM Central time, we're going to be going every third Thursday throughout the whole year. 12 episodes. Make sure you're there.
Matt
What drives you?
